DO THIS BY DEFINING THE LONG-TERM OUTCOME I’d like to create in a measurable form, then breaking it down into milestones. For example, if your goal is to reach $1 million in sales, you can break that down into annual, monthly, weekly and daily goals. This turns your seemingly aspirational fantasies into realistic and tangible action plans.
—Dan San, founder of Silicon Alley Consulting
BY LOOKING AT CURRENT BRANDS THAT ARE ALREADY SUCCESSFUL within their respective industries that I want to emulate. This way, I know how to set goals for current market share, demographics, potential customer reach and brand awareness.